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“the ipad comes out on my actual birthday it's like god and steve jobs got together and said, ‘we love you, phil’” that quote isn’t from an apple ad. Understanding apple's 'continuity' strategy in a sense, i think apple’s continuity strategy pretty much maps to this vision i have written about for two decades. Strategic planning at apple inc menu also, how should apple's unique retail strategy be used to support the company's product international: 6177837500.